Box Office: ‘No Strings Attached’ on Pace for a good $20M Weekend

Ashton Kutcher/Natalie Portman rom-com directly on monitoring with $7.3M Friday; “Green Hornet” and “Dilemma” both set to drop just below 50%

Update saturday:

Ivan Reitman-directed romantic comedy “No Strings Attached” started sturdily to $7.3 million Friday, in accordance with studio quotes, placing the R-rated Ashton Kutcher/Natalie Portman movie on rate to fit pre-release monitoring projections of approximately $20 million.

Budgeted at $25 million, “No Strings” debuted in 3,018 theaters with softish reviews (49 percent on Rotten Tomatoes), but tracking that is great females under 25, with 57 % of this demographic expressing “definite interest” in seeing the film, in accordance with one monitoring firm.

Sony’s “The Green Hornet” completed in 2nd destination with $7.3 million friday. The $130 million Seth Rogen 3D action movie should get a get a cross the $60 million mark domestically by the end of this week-end, while experiencing a week-to-week fall of under 50 per cent, if projections endure.

Universal friend comedy “The Dilemma” is with in 3rd destination having an approximated $3 million on Friday.

The Ron Howard-directed film, which stars Vince Vaughn and Kevin James, is anticipated to carry in over $9 million this and also drop less than 50 percent from its premiere week weekend.

Overall, the domestic package workplace continues to rate straight down around 30 % over this past year’s “Avatar”-led performance. Read more